The Revenue Risk of Ignoring Google Consent Mode v2 For years, data privacy compliance was viewed by many organizations as a necessary hurdle—a “box-ticking” exercise managed by legal teams to avoid fines. In 2024, that changed. With the enforcement of the...
The 2025 Privacy Reality Check – From “Tick-Box” to “Brand Trust” In the early 2020s, data privacy was often treated as a “legal tax”—a series of checkboxes to satisfy auditors and avoid the dreaded GDPR fines. But as we move...
